Gerrit Mack · Wholebean

Whole products, start to ship.

I'm Gerrit Mack. Under the Wholebean name I take ideas from a sketch to a live product: brand, interface, code, payments and launch. Here's what's live right now.

Brand → billing

one person, the whole stack

Written down

every decision, in the repo

01Built at Wholebean

Products, shipped.

Mine end to end, on my own time: the name and brand, the product decisions, every line of the build, and the launch.

Trip-planning web app · 2026

Packrouter

Plan the trip, not just the route.

Drop in a GPX and Packrouter assembles the rest of the expedition: weather at elevation, water, resupply, gear weight and a day-by-day plan for bikepacking, backpacking and packrafting.

  • Product
  • Brand
  • Interface
  • Full-stack

Next.js · React · Mapbox · Esri · Vercel

SaaS for HVAC contractors · 2026

QuoteDuct

Estimates your customers can approve, and pay a deposit on, in under three minutes.

A mobile-first estimating tool for HVAC contractors. Pick a job type, send one link, and the homeowner approves and pays a 30% deposit from their phone, with no app to install.

  • Product
  • Brand
  • Interface
  • Full-stack
  • Billing

Next.js 16 · Tailwind v4 · Prisma · Supabase Postgres · Stripe · Resend · Vercel

02In-house experience

Product management, on a team.

Roles held as an employee. This work shipped with designers, engineers and stakeholders alongside me — the credit is shared.

  1. Radix · RealRents

    A rental listing marketplace built on verified rent data.

    • Product ManagerFeb 2026 – Jun 2026
    • Led marketplace strategy and roadmap for RealRents, a two-sided apartment listing marketplace. The MVP shipped in three months and hit the company’s integrated-unit goals in my first quarter.
    • Ran experiments across acquisition, activation and conversion, and shipped AI-powered features: a tailored concession management tool, a dashboard, and write-back to the source systems.
    • Designed and led an AI enablement workshop for roughly 150 staff.
    realrents.com
    A RealRents search result: an apartment listing with photo, monthly rent, a match score, unit count, beds, baths and square footage.
    realrents.com today
  2. Ritchie Bros. Auctioneers

    Global auction marketplace for heavy equipment and trucks.

    • Product ManagerAug 2021 – Sep 2025
    • First product manager on the mobile app, later owning product vision and roadmap for the Bidding & Buying platform, used by buyers and sellers worldwide.
    • Prioritized with data rather than opinion, using Tableau, Datadog and Google Analytics.
    • Directed cross-functional design and engineering teams, and aligned executive, sales and marketing stakeholders behind the roadmap.
    rbauction.com
    The Ritchie Bros. marketplace search: faceted filters beside a grid of dump trucks with lot numbers, prices, bid counts and closing times.
    rbauction.com today
  3. Arizona State University · Herberger Institute for Design and the Arts

    ASU's design and arts institute: six schools and two museums.

    • Web ManagerFeb 2020 – Aug 2021
    • Managed digital product development for the institute, growing traffic and engagement.
    herbergerinstitute.asu.edu
    The Herberger Institute homepage: full-width photo of a student on a fashion runway under the headline "This is where your future begins."
    herbergerinstitute.asu.edu today
Education
M.B.A.Arizona State University2020 – 2022
B.A., Political ScienceArizona State University2006 – 2010
03What I do

One builder, the whole bean.

Most products stall at a handoff: design to dev, dev to launch. I do all of it, so nothing waits on anyone.

  1. 01

    Product & scope

    Turn an idea into a spec that can ship: who it's for, what v1 does, and what it deliberately doesn't.

  2. 02

    Brand & interface

    Name, logo, brand kit and UI, written down as tokens and rules so the product stays consistent after launch.

  3. 03

    Full-stack build

    Next.js or Astro, Postgres, auth and APIs. Server-rendered where it matters, tested where the maths is.

  4. 04

    Payments & launch

    Stripe subscriptions and deposits, transactional email, domains, DNS and deploys. Live, not 'nearly done'.

04How I work

Written down, then built.

  1. Brief

    It starts written down: the audience, the job, the constraints. QuoteDuct and Single Speed Society both began as a one-document spec.

  2. Brand kit

    Colour, type, components and voice are decided before the code, then become CSS tokens that no component is allowed to bypass.

  3. Build

    Small, boring, fast technology. When I depart from the spec (a wrong formula, a deprecated library) the README says what and why.

  4. Launch

    Domain, DNS, deploy, payments, email, and a handover doc that says how to run it and what's left.

05About

Why “Wholebean”?

Just the way I like my coffee delivered, I'd rather take a product whole, from the first sketch to the first paying customer, than hand it off incomplete.

I build for people I understand: riders planning a long self-supported trip, singlespeeders arguing about chain length, and tradespeople who would rather be on the job than on a laptop. The work tends to be opinionated and small, and every decision in it is written down.

I'm open to full-time and contract roles on product teams, and to building v1s for founders and small businesses.

06Contact

Hiring, or have a project?

For teams

Product engineer who can own a feature end to end: spec, design, build, ship. Happy in a codebase that already exists.

For founders & businesses

A branded, working v1 on your own domain, with payments if you need them, and a handover doc your next hire can pick up.